Service Business Development : Strategies for Value Creation in Manufacturing Firms
Fleisch, Elgar Fischer, Thomas Gebauer, Heiko
Heftet
Produseres på bestilling
Leveringstid: 2-4 uker
Handlinger
Beskrivelse
Omtale
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Detaljer
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Utgivelsesdato:
06.03.2014
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ISBN/Varenr:
9781107652071
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Språk:
, Engelsk
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Forlag:
Cambridge University Press
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
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Sider:
320
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Høyde:
23 cm
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Bredde:
15.4 cm
