City Diplomacy and the European Union Policy towards China
Routledge Studies on Paradiplomacy and City Diplomacy Innbundet Engelsk
Forventes utgitt
Anthropomorphism and Animism in Advertising : Persuasive Tactics and the Influence on Consumer Behavior
Routledge Studies in Marketing
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This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
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