Sustainable Marketing Strategies : Principles and Practices for Responsible and Ethical Marketing
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With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.
Detaljer
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ISBN:
9781398622654
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Språk:
, Engelsk
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Forlag:
Kogan Page Ltd -
Fagtema:
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Litteraturtype:
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Sider:
336
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Høyde:
23.4 cm
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Bredde:
15.6 cm