The Entrepreneur's Guide to the Art of War : The Original Classic Text Interpreted for the Modern Business World

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"Essential reading for the business leaders of tomorrow and a fascinating study of the boardroom as the new battlefield" - BooklistTHE CLASSIC MILITARY TEXT, NOW ANALYZED FOR TOMORROW'S BUSINESS LEADERS. The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, respected business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to business and other ventures to develop strategies for long-term success. The Entrepreneur's Guide to The Art of War contains the full text of The Art of War, with commentary breaking down each section. It is illustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show you how to: • Lay firm foundations for your intended business • Choose your staff and co-workers effectively • Study your competitors in order to be stronger and better at what you do • Maintain a good working environment and happy employees • Work out your business's path to continued success This beautiful hardback is presented with gold embossing and coloured endpapers. Whether intended as a gift or a personal guide, business leaders in the making and any enterprising spirit will find this an invaluable companion.