
Managing Marketing Information (RLE Marketing)
Routledge Library Editions: Marketing
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Omtale
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Detaljer
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Utgivelsesdato:
22.08.2014
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ISBN/Varenr:
9781138793149
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Språk:
, Engelsk
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Forlag:
Routledge
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
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Sider:
242
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Høyde:
23.4 cm
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Bredde:
15.6 cm