
New Consumer Culture in China : The Flower Market and New Everyday Consumption
Routledge Studies in Marketing
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Leveringstid: 7-30 dager
Handlinger
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Omtale
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

