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Consumer Culture in Transition : Aesthetic Consumption in China's New Middle Class

Xu, Gaoxiang Liu, Xi Liu, Guilin

Routledge Studies in Marketing

|

Innbundet

Forventes utgitt

Forventes utgitt: 12.12.2025

Leveringstid: 3-10 dager

Handlinger

Beskrivelse

Omtale

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.

  • ISBN/Varenr:

    9781032594347

  • Språk:

    , Engelsk

  • Forlag:

    Routledge

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Litteraturtype:

    Faglitteratur

  • Sider:

    200

  • Høyde:

    23.4 cm

  • Bredde:

    15.6 cm

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