
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy
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Omtale
Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.
Detaljer
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Utgivelsesdato:
03.11.2025
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ISBN:
9781398617667
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Språk:
, Engelsk
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Forlag:
Kogan Page Ltd -
Fagtema:
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Litteraturtype:
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Sider:
304
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Høyde:
24 cm
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Bredde:
17 cm