Applied Consumer Psychology : How to use psychological insights in marketing
Heftet
Forventes utgitt
Forventes utgitt: 03.12.2025
Leveringstid: 3-10 dager
Handlinger
Beskrivelse
Omtale
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.