
We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too
9780521691543 Heftet
30.04.2007
Engelsk
Produseres på bestilling
Pertilla, Atiba Dean, Walter Rosenstiel, Tom Belt, Todd Just, Marion Chinni, Dante
Innbundet
Leveringstid: 7-30 dager
Omtale
This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
16.04.2007
9780521871150
, Engelsk
Cambridge University Press
Økonomi, finans, næringsliv og ledelse
244
23.4 cm
15.6 cm