The Routledge Companion to Consumer Behavior Analysis
9781032242460 Routledge Companions in Marketing, Advertising and Communication Heftet
13.12.2021
Engelsk
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Critical Perspectives on Business and Management
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Leveringstid: 7-30 dager
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Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
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