
The Routledge Companion to Consumer Behavior Analysis
Routledge Companions in Marketing, Advertising and Communication Heftet Engelsk
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Critical Perspectives on Business and Management
Leveringstid: 7-30 dager
Omtale
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.