Advertising Account Planning : Planning and Managing Strategic Communication Campaigns

Turnbull, Sarah Kelley, Larry Jugenheimer, Donald

Heftet

Midlertidig utsolgt

Leveringstid: 14-30 virkedager

Omtale

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

Utgivelsesdato:

20.09.2023
ISBN:

9781032164601
Språk:

, Engelsk
Forlag:
Routledge
Fagtema:

, Økonomi, finans, næringsliv og ledelse
Litteraturtype:

Sakprosa
Utgave:

4 ed
Sider:

276
Høyde:

15.2 cm
Bredde:

22.8 cm

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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns

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