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Beskrivelse
Omtale
Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques.
Detaljer
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Utgivelsesdato:
04.07.2002
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ISBN:
9780007119493
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Språk:
, Engelsk
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Forlag:
HarperCollins Business -
Fagtema:
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Litteraturtype:
-
Sider:
320
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Høyde:
23.4 cm
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Bredde:
15.3 cm
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