Planning and Managing Public Relations Campaigns : A Strategic Approach
PR In Practice
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Omtale
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Detaljer
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Utgivelsesdato:
03.12.2020
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ISBN/Varenr:
9781789663235
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Språk:
, Engelsk
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Forlag:
Kogan Page Ltd
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Serie:
PR In Practice
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Litteraturtype:
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Utgave:
5 Revised edition
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Sider:
352
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Høyde:
17.2 cm
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Bredde:
24.2 cm
