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Handlinger
Beskrivelse
Omtale
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.
Detaljer
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Utgivelsesdato:
31.12.2010
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ISBN:
9780521775892
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Språk:
, Engelsk
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Forlag:
Cambridge University Press
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
-
Sider:
358
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Høyde:
22.8 cm
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Bredde:
15.2 cm
