
Fashion Branding and Communication : Core Strategies of European Luxury Brands
Palgrave Studies in Practice: Global Fashion Brand Management Innbundet Engelsk
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Palgrave Studies in Practice: Global Fashion Brand Management
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Omtale
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
28.11.2017
9781137523488
, Engelsk
, Kunst
Palgrave Studies in Practice: Global Fashion Brand Management
2018 ed.
145
15.5 cm
21.7 cm