Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
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Omtale
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
Detaljer
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Utgivelsesdato:
21.10.2016
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ISBN:
9781137501196
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Språk:
, Engelsk
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Forlag:
Palgrave Macmillan -
Fagtema:
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Litteraturtype:
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Utgave:
1st ed. 2016
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Sider:
326
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Høyde:
21 cm
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Bredde:
14.8 cm
