The Psychology of Democracy
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09.09.2021
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Political Marketing and the 2015 UK General Election
Lilleker, Darren G. Pack, Mark
Palgrave Studies in Political Marketing and Management
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Leveringstid: 7-30 dager
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Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
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