Political Marketing and the 2015 UK General Election
Palgrave Studies in Political Marketing and Management
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Omtale
Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Detaljer
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Utgivelsesdato:
23.05.2016
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ISBN:
9781137584397
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Språk:
, Engelsk
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Forlag:
Palgrave Macmillan -
Fagtema:
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Serie:
Palgrave Studies in Political Marketing and Management
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Litteraturtype:
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Utgave:
1st ed. 2016
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Sider:
151
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Høyde:
15.9 cm
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Bredde:
22 cm
