
The Routledge Companion to Arts Marketing
Routledge Companions in Marketing, Advertising and Communication Heftet Engelsk
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Routledge Companions in Marketing, Advertising and Communication
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Analysing the complex intersections between artists, creatives and markets, this new edition addresses the world that is emerging following a global crisis. It will continue to inform the next generation of students, scholars, policy makers and administrators in arts marketing, management and entrepreneurship across the creative industries.