Consumer Packaging Strategy : Localisation in Asian Markets
9781032324036 Routledge Advances in Management and Business Studies Heftet
08.10.2024
Engelsk
I salg
The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective
Khan, Huda Xu, Zhixing Lee, Richard Duong, Quynh Anh Rashid Saeed, Muhammad
Routledge Studies in Marketing
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Innbundet
Forventes utgitt
Forventes utgitt: 22.01.2026
Leveringstid: 3-10 dager
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This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.
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