The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective
Khan, Huda Xu, Zhixing Lee, Richard Duong, Quynh Anh Rashid Saeed, Muhammad
Forventes utgitt
Forventes utgitt: 15.12.2025
Leveringstid: 3-10 dager
Handlinger
Beskrivelse
Omtale
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.
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ISBN/Varenr:
9781032894850
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Språk:
Engelsk
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Forlag:
Routledge
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Innbinding:
Innbundet
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Serie:
Routledge Studies in Marketing
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Litteraturtype:
Faglitteratur
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Sider:
152
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Høyde:
23.4 cm
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Bredde:
15.6 cm