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The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective

Khan, Huda Xu, Zhixing Lee, Richard Duong, Quynh Anh Rashid Saeed, Muhammad

Forventes utgitt

Forventes utgitt: 15.12.2025

Leveringstid: 3-10 dager

Handlinger

Beskrivelse

Omtale

This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

  • ISBN/Varenr:

    9781032894850

  • Språk:

    Engelsk

  • Forlag:

    Routledge

  • Innbinding:

    Innbundet

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Serie:

    Routledge Studies in Marketing

  • Litteraturtype:

    Faglitteratur

  • Sider:

    152

  • Høyde:

    23.4 cm

  • Bredde:

    15.6 cm

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