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The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective

Khan, Huda Xu, Zhixing Lee, Richard Duong, Quynh Anh Rashid Saeed, Muhammad

Routledge Studies in Marketing

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Leveringstid: 3-10 dager

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This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

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