
Consumer Packaging Strategy : Localisation in Asian Markets
Routledge Advances in Management and Business Studies Heftet Engelsk
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Routledge Studies in Marketing
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Leveringstid: 3-10 dager
Omtale
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.