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Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Wansink, Brian Sudman, Seymour Bradburn, Norman M.

Research Methods for the Social Sciences

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

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