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Shaping China’s Global Imagination : Branding Nations at the World Expo

Wang, J.

Palgrave Macmillan Series in Global Public Diplomacy

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Leveringstid: 14-30 virkedager

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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