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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Buhmann, Alexander Kiousis, Spiro Ingenhoff, Diana White, Candace

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Leveringstid: 7-30 dager

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Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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