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Handlinger
Beskrivelse
Omtale
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
Detaljer
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Utgivelsesdato:
15.09.1997
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ISBN:
9781349398140
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Språk:
, Engelsk
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Forlag:
Palgrave Macmillan -
Fagtema:
-
Litteraturtype:
-
Utgave:
1st ed. 1997
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Sider:
203
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Høyde:
13.9 cm
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Bredde:
21.5 cm
