
Unpacking Creativity : The Power of Figurative Communication in Advertising
9781108461863 Heftet
10.04.2025
Engelsk
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Cambridge Studies in Cognitive Linguistics
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Leveringstid: 2-4 uker
Omtale
'Metonymy' is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.