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Omtale

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

  • Utgivelsesdato:

    17.11.2000

  • ISBN/Varenr:

    9789058230850

  • Språk:

    , Engelsk

  • Forlag:

    Routledge

  • Fagtema:

    Samfunn og samfunnsvitenskap

  • Litteraturtype:

    Faglitteratur

  • Sider:

    296

  • Høyde:

    23.4 cm

  • Bredde:

    15.6 cm

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The Dynamics of Advertising

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Buy This Book : Studies in Advertising and Consumption

Buy This Book : Studies in Advertising and Consumption

Blake, Andrew • Nava, Mica • MacRury, Iain • Richards, Barry
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Buy This Book : Studies in Advertising and Consumption

Buy This Book : Studies in Advertising and Consumption

Blake, Andrew • Nava, Mica • MacRury, Iain • Richards, Barry
9780415141314 Innbundet
05.12.1996
Engelsk

Produseres på bestilling