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The Adaptive Decision Maker

Johnson, Eric J. Payne, John W. Bettman, James R.

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Leveringstid: 7-30 dager

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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

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