Disruptions and Consumer Resilience
Hosany, A. R. Shaheen Bettany, Shona Prayag, Girish
Key Issues in Marketing Management
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Forventes utgitt: 04.05.2026
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Omtale
This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. It highlights the important influence of religiosity on consumer adaptation and behaviour during periods of major socio-economic disruption.