Hopp til hovedinnhold

Klikk her for å lese om avvik i bokleveranser og utvikling i nettbutikken

Omslagsbilde

Women, Consumption and Paradox

Produseres på bestilling

Leveringstid: 3-10 dager

Handlinger

Beskrivelse

Omtale

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

  • Utgivelsesdato:

    06.05.2020

  • ISBN/Varenr:

    9780367186128

  • Språk:

    Engelsk

  • Forlag:

    Routledge

  • Innbinding:

    Heftet

  • Fagtema:

    Samfunn og samfunnsvitenskap

  • Serie:

    Anthropology & Business

  • Litteraturtype:

    Faglitteratur

  • Sider:

    258

  • Høyde:

    23.4 cm

  • Bredde:

    15.6 cm

EmTech Anthropology : Careers at the Frontier

EmTech Anthropology : Careers at the Frontier

9781032602998 Heftet
05.08.2024
Engelsk

Produseres på bestilling
Ethnographic Thinking : From Method to Mindset

Ethnographic Thinking : From Method to Mindset

Hasbrouck, Jay
9781032463094 Heftet
12.04.2024
Engelsk

Produseres på bestilling
Advertising and Consumption : Anthropological Studies in Brazil

Advertising and Consumption : Anthropological Studies in Brazil

Rocha, Everardo
9781032010212 Heftet
31.05.2023
Engelsk

Produseres på bestilling
Digital Cultures, Lived Stories and Virtual Reality

Digital Cultures, Lived Stories and Virtual Reality

Maschio, Thomas
9780367479299 Heftet
30.11.2021
Engelsk

Produseres på bestilling
The Magic of Fashion : Ritual, Commodity, Glamour

The Magic of Fashion : Ritual, Commodity, Glamour

Moeran, Brian
9780367356316 Heftet
29.10.2019
Engelsk

Produseres på bestilling