Artificial Intelligence in African Media and Communication : Reshaping Pedagogies and Professional Practice

Omtale

In recent years, artificial intelligence (AI) has transformed media and journalism teaching and practice, introducing efficiencies and innovations that can help streamline content creation and dissemination, albeit with inherent limitations and ethical considerations requiring careful critical examination. Artificial Intelligence in African Media and Communication investigates AI’s impact on media landscapes within Africa, offering a range of practical case studies and strategic recommendations for practice, teaching, governance, and regulation. This book delves into how AI technologies are rapidly being integrated into African journalism, broadcasting, public relations, advertising, and media and communications education. As well as providing real-world case studies of how AI is changing content creation, distribution, and consumption in Africa, this book also critically analyses the ethical challenges posed by AI, such as misinformation, algorithmic bias, and job displacement. It concludes by providing strategic recommendations for how educators, media professionals, and policymakers can effectively harness AI's potential. Bringing together leading researchers and practitioners, Artificial Intelligence in African Media and Communication provides a platform for informed discussions, knowledge-sharing, and innovation in African media and communication studies.