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Depicting the Consumer of Experiential Luxury : Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate

Hommerberg, Charlotte Lindgren, Maria

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Leveringstid: 7-30 dager

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This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury.

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