Navigating Nationalism in Global Enterprise : A Century of Indo-German Business Relations
Cambridge Studies in the Emergence of Global Enterprise Heftet Engelsk
Produseres på bestilling
Navigating Nationalism in Global Enterprise : A Century of Indo-German Business Relations
Cambridge Studies in the Emergence of Global Enterprise
|
Innbundet
Produseres på bestilling
Leveringstid: 7-30 dager
Handlinger
Beskrivelse
Omtale
An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
Detaljer
-
Utgivelsesdato:
03.11.2022
-
ISBN:
9781316511282
-
Språk:
, Engelsk
-
Forlag:
Cambridge University Press -
Fagtema:
-
Serie:
Cambridge Studies in the Emergence of Global Enterprise
-
Litteraturtype:
-
Sider:
300
-
Høyde:
15.8 cm
-
Bredde:
23.6 cm
Andre bøker av eller med Christina Lubinski
The Routledge Companion to the Makers of Global Business
Routledge Companions in Business, Management and Marketing Heftet Engelsk
I salg
The Routledge Companion to the Makers of Global Business
Routledge Companions in Business, Management and Marketing Innbundet Engelsk
I salg
Family Multinationals : Entrepreneurship, Governance, and Pathways to Internationalization
Routledge International Studies in Business History Heftet Engelsk
I salg