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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English

Ho, Nga-Ki Mavis

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Omtale

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

  • Utgivelsesdato:

    26.05.2025

  • ISBN/Varenr:

    9781032269368

  • Språk:

    Engelsk

  • Forlag:

    Routledge

  • Innbinding:

    Heftet

  • Fagtema:

    Språk og lingvistikk

  • Serie:

    Routledge Advances in Translation and Interpreting Studies

  • Litteraturtype:

    Faglitteratur

  • Sider:

    200

  • Høyde:

    22.9 cm

  • Bredde:

    15.2 cm

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