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Ethnographic Thinking : From Method to Mindset

Hasbrouck, Jay

Anthropology and Business

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Leveringstid: 7-30 dager

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This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

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