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Digital Gaming and the Advertising Landscape

Hera, Teresa de la

Games and Play

|

Heftet

I salg

Leveringstid: 7-30 dager

Handlinger

Beskrivelse

Omtale

Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.

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