The Routledge Companion to Critical Marketing
Routledge Companions in Marketing, Advertising and Communication Innbundet Engelsk
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Conceptualising the Consumer : Thinking Beyond the Extended and Distributed ‘Self’
Key Issues in Marketing Management
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This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption, technology and power.
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