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Food, Wine and China : A Tourism Perspective

Pforr, Christof Phau, Ian

Routledge Studies of Gastronomy, Food and Drink

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Leveringstid: 14-30 virkedager

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Omtale

This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.

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