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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.
Andre bøker av eller med David Glen Mick
The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Routledge Interpretive Marketing Research Heftet Engelsk
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Routledge Interpretive Marketing Research Innbundet Engelsk
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