
Social Communication in Advertising : Consumption in the Mediated Marketplace
9781138094567 Heftet
12.07.2018
Engelsk
I salg
Leveringstid: 7-30 dager
Omtale
This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.