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Handlinger
Beskrivelse
Omtale
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Detaljer
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Utgivelsesdato:
29.03.2011
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ISBN:
9781137516428
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Språk:
, Engelsk
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Forlag:
Palgrave Macmillan -
Fagtema:
-
Litteraturtype:
-
Sider:
259
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Høyde:
14.1 cm
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Bredde:
21.7 cm
