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Forsidebilde av Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices

Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices

Benito, Maria Rodriguez-Rabadan

Routledge Studies in Marketing Heftet 28.11.2024 Engelsk

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Forsidebilde av Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices

Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices

Benito, Maria Rodriguez-Rabadan

Routledge Studies in Marketing Innbundet 23.06.2023 Engelsk

I salg

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